Attract High-End Clients
When a high net worth client chooses to view a property it is part of a wider lifestyle choice. The interior of the property should be in keeping with the lifestyle and reflect the trends that only the super rich can afford.
Developers and agents not only rent art for the walls but also furniture, glassworks and sculptures. Even grand pianos are used so that when the client views the house they can picture themselves there with ease.
Super Rich And Time Poor
Art is now an integral part of the design process because high end developers know their clients. The very rich do not have the time to spend styling yet another home and this is especially true of overseas clients buying houses in areas of London like Belgravia, where property developers have become accidental art curators.
There is an increasing demand for turnkey packages. Very often properties at the very top end of the market are sold to overseas investors “lock, stock and barrel” with fixtures and fittings including art and furniture.
Getting the look right, at the start, means developers are making handsome profits for themselves and the artists, whose work is hanging on the walls.
I have a successful history of working with high net worth clients; producing commissioned works of art that reflect their tastes and lifestyle. If you would like to create a look that can attract and sell to your ideal client get in touch to find out more.