3. Who is your buyer?
Let’s say you now have 30-40 pieces of work that show off your broad range of skills and general fabulousness – who is going to buy it?
You need to identify your ideal buyer. Find the people who engage with what you do and are likely to spend money on it.
In terms of who your buyer is, let’s take the example of the Pet Portrait artist again. If you look at the statistics there are approximately 200 million dogs out there. In the UK alone there are 9 million dogs registered. There is at least a small proportion of those owners who idolise and want to immortalise their beloved pets in a portrait. There is room for everybody in that market.
For the landscape artist your buyer could be anyone with walls in their home.
I’m not suggesting you run out and start doing landscape painting or pet portraits but its is vital to understand the types of people who are going to buy your work.
I have a very niche market. My buyers tend to be people with a fairly large disposable income and who have maybe remodelled or renovated their homes. They have plenty of wall space and that means their houses are going to be slightly larger than your average home. They are normally readers of magazines like House Beautiful, Grand Designs or Homes & Interiors magazine.
Get into the mindset of the type of people who will be buying your work.
5. Presenting your work
You can have the most amazing portraits or the most incredible landscapes but your work needs to be presented in a professional and personable way.
What do you do differently?
Is there something that you do with your creativity that no one else is doing? What marks you out as unique amongst your peers? Is there a material you are using, technique or colour range that identifies your work? Have you abstracted anything? Are you working in a big format? Do you use a mixed media?
This is about making your work memorable.
Is your presentation engaging?
When you put your work out there you need to have a story behind it. Something that helps them understand a little bit about you. Let people know how you created it. How long it took you to create. What you think of it or something special about it. This helps engage and involve the audience.
Making your work look professional
Use photographs to engage your audience. It is important to take good quality photographs of your work and that you take them with a decent resolution. Make sure your photographs are clear. They also need to be well lit. Have a good platform and a good device to take decent photographs. If you are sharing your work on social media, a quick snap full on and you can post straight to any platform.
Make it easy for your buyers
Always put a price on your work and let potential buyers know how to get in touch with you. It’s that simple. Do they need to call you, send you a message or email you. Don’t make them jump through hoops to part with their cash.