Having a clearly defined corporate identity means your message is coherent and consistent across all your marketing materials and channels. Having a cohesive branding package built around the corporate identity makes your business instantly recognisable.
Raises Brand Awareness
When your corporate identity is strong and well defined your brand can be at the forefront of everything you put out. The more places and more often your brand is featured the more contact it will make with the people you are trying to reach and the more memorable it will be.